About Us
During the past 29 years, we’ve grown as an automotive retailer and we have our customers to thank for it. We don’t take our past or future for granted and we strive to be better everyday.
Hallmark Toyota was a proud recipient of the Toyota Pinnacle Program Award for the central Ontario market 2008 and 2009. The Pinnacle Program awards are given to Toyota dealers’ who are leaders in providing customer with an exceptional experience. We will continue to put customers’ satisfaction at the forefront, ensuring that all our customers are happy and satisfied with Hallmark Toyota. That’s our commitment.
Hallmark Toyota is a division of the Pfaff Automotive Partners, serving the Greater Toronto Area and Southern Ontario since 1964.
Dealership History
Hallmark Toyota has been at the current location since 1991. Our staff, which is composed of 37 Dufferin area residents, brings a sense of community to the workplace. Our facility has seen various facelifts over the years and we recently completed renovations once again at our dealership bringing our new facility to an expanded 23,000 square feet.
We will continue to put customer satisfaction at the forefront, ensuring that all of our customers are happy and satisfied with Hallmark Toyota. That's our commitment.
Mission Statement
Our goals are to offer the finest selection of new and pre-owned Toyotas, ensure our customers have all the information they need to make an informed choice, and deliver exceptional service, both before and after purchase.
Message from the President
During the past 45 years, we've grown as an automotive retailer and we have our customers to thank for it. We don't take our past or future for granted and we strive to be better every day. As the business changes, our goals evolve along with it, so your feedback is very important to us. As a company, we are passionate about our business and we want you to feel the same passion.
Please let us know how we're doing as we value your feedback.

Christopher Pfaff
President & CEO
E-mail Christopher directly: cpfaff@hjpfaff.com
About Us
During the past 29 years, we’ve grown as an automotive retailer and we have our customers to thank for it. We don’t take our past or future for granted and we strive to be better everyday.
Hallmark Toyota was a proud recipient of the Toyota Pinnacle Program Award for the central Ontario market 2008 and 2009. The Pinnacle Program awards are given to Toyota dealers’ who are leaders in providing customer with an exceptional experience. We will continue to put customers’ satisfaction at the forefront, ensuring that all our customers are happy and satisfied with Hallmark Toyota. That’s our commitment.
Hallmark Toyota is a division of the Pfaff Automotive Partners, serving the Greater Toronto Area and Southern Ontario since 1964.
Dealership History
Hallmark Toyota has been at the current location since 1991. Our staff, which is composed of 37 Dufferin area residents, brings a sense of community to the workplace. Our facility has seen various facelifts over the years and we recently completed renovations once again at our dealership bringing our new facility to an expanded 23,000 square feet.
We will continue to put customer satisfaction at the forefront, ensuring that all of our customers are happy and satisfied with Hallmark Toyota. That's our commitment.
Mission Statement
Our goals are to offer the finest selection of new and pre-owned Toyotas, ensure our customers have all the information they need to make an informed choice, and deliver exceptional service, both before and after purchase.
Message from the President
During the past 45 years, we've grown as an automotive retailer and we have our customers to thank for it. We don't take our past or future for granted and we strive to be better every day. As the business changes, our goals evolve along with it, so your feedback is very important to us. As a company, we are passionate about our business and we want you to feel the same passion.
Please let us know how we're doing as we value your feedback.

Christopher Pfaff
President & CEO
E-mail Christopher directly: cpfaff@hjpfaff.com