713003 1st Line East, Mono   |  Orangeville, Ontario L9W 5S9

Sales: 888-872-7644  |  Service: 888-873-7990  |  Parts: 888-874-7614


Meet our Staff 

Christopher Pfaff - President and CEO of Pfaff Automotive Partners


Chris Pfaff 



President & CEO


Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.

 Brent Scobie - General Manager 

Brent Scobie



General Manager


Brent has been working at Hallmark Toyota since 1989, hired as a Sales Representative by Nancy Johnson the founder and original owner.   He became a Partner in 1993 and was very proud to receive a 20 Year Outstanding Toyota Dealer Award recently.  Other accomplishments have been Toyota Pride winner, Toyota Pinnacle Award winner and Automotive News Best Dealership to Work for in 2013.  Brent, along with his wife and 2 children enjoy golfing and skiing, and are always ready for an adventure hike somewhere.  

 Irene Barwick - Receptionist at Hallmark Toyota 


Irene Barwick






Irene has worked at Hallmark Toyota for 8 years.  Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family.  Irene, along with her husband Bill, have three sons.  Sports have always been a big part of their lives  Summer is her favourite season and along with that comes Baseball – cheering on the Blue Jays or their boys’ baseball team. She looks forward to meeting you and directing you to our friendly and professional staff here at Hallmark Toyota.



 Chris Lee - New Vehicle Manager 

Chris Lee



New Vehicle Manager


Chris was born in Whitby, England. At the age of 7, he and his family moved to Canada and settled in Bramalea, Ontario. When Chris was 11, the family packed up again for their final move to Orangeville, Ontario, where he resides today. Chris has over 20 years of experience in the retail automotive business with 16 of those years at Hallmark Toyota. He is married with 3 children and enjoys watching and being involved in all of their activities. He also enjoys playing volleyball, working out and watching the Toronto Maple Leafs. Chris’ passion for customer service is a small part of why Hallmark won the prestigious Pinnacle Award 3 years in a row. This award is presented to Toyota dealers, by Toyota Canada, for being the top dealership in customer service, nationwide. As well, Chris is proud to be part of the management team of the only Canadian dealership to win The Automotive News “Best Dealerships to Work For in 2013” award.

 Nicholas LeoneNick Leone - Pre-Owned Manager 

Nick Leone



Pre-Owned Manager


 Shannon Rodgers - Financial Services Manager 

Shannon Rodgers 



Financial Services Manager


Shannon was born in Etobicoke, Ontario and her family moved to Orangeville, Ontario in 1997. She began working in the automotive industry in 2007, and has enjoyed spending the last 3 years with Hallmark Toyota. Shannon has found her career in automotive rewarding with her positions as a Receptionist, Sales Representative and currently is the Financial Services Manager at Hallmark. She is proud to be part of the Pfaff Automotive Group because it offers both the highest level of customer service and industry leading quality products. Shannon enjoys cooking, fashion and going on adventures with her husband Matthew and their dog T.K.

 Shannon Kelly - Financial Services Manager


Shannon Lemay



Financial Services Manager



Shannon was born and raised in Halifax, Nova Scotia, and she moved to Orangeville in 2011. She has been working in the automotive industry for over 10 years and began working for the Pfaff Automotive Group in June of 2012. Shannon enjoys spending time with family, vacationing with friends and cooking.

Jerome Flanagan - Fleet Manager at Hallmark Toyota 

Jerome Flanagan

Fleet Manager



(416) 471-2937



Jeff Dobson - Sales Professional 

Jeff Dobson



Sales Professional


Jeff was born in Alliston, Ontario and moved to the Orangeville area at age 5. He is very much a home town boy that has lived, played and worked in this area his entire life. Jeff started working with Hallmark Toyota April 1999. His awards include the Pinnacle award and multiple President's Pride awards. He believes customer satisfaction breeds customer loyalty, which in turn generates a happy work environment. Jeff is married with 4 children and loves spending free time with his family at their home, cottage and vacationing.

 Doug Hyatt - Sales Professional 

Doug Hyatt



Sales Professional


Doug has lived in the Orangeville area for 29 years. He has been involved with auto manufacturing and retail for the past 27 years. His wife Donna and their three children enjoy camping, golfing and fishing.  Doug has worked at Hallmark as a Sales Professional since 2009.

 Jeff Reso - Sales Professional 

Jeff Reso



Sales Professional


Jeff’s family moved to Grand Valley when he was 5 then to Orangeville at the age of 13 where he still lives with his wife and daughter.  Jeff has been at Hallmark Since 2009 and has been in retail for over 25 years.  Having owned a business for nearly 10 years the culture and philosophy at Hallmark Toyota was a natural fit.  Jeff has always been into cars and is an avid Indy Car and F1 fan.

 Mark Giles - Sales Professional 

Mark Giles



Sales Professional


Mark and his family have all been born and raised in local Orangeville and are proud to call it home. He became an automotive advisor at Hallmark Toyota in 2010 and enjoys it every day. Mark is proud to be part of the Hallmark Toyota Family, and especially for being the only Canadian dealership voted in the Top 100 Best Dealerships to Work for in 2013. He also scored #1 for the Pinnacle Program customer satisfaction, which includes all Toyota Sales Advisors in central Ontario for 2013. Mark enjoys playing all sorts of sports and watching his kids participate in local sports teams.

 Ken Boswell - Sales Professional 

Ken Boswell




Parts and Service


Jamie Houghton - Parts Manager at Hallmark Toyota 

 Jamie Houghton



Parts and Service Manager



Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. Growing up and still residing in Orangeville, Jamie enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson.

 Rhonda Ivey - Appointment Coordinator at Hallmark Toyota


Rhonda Ivey



Appointment Coordinator


Rhonda joined the Pfaff Automotive Group in 2008 working at Hallmark Toyota as an Appointment Coordinator. She is married and has three children and enjoys walking, reading and spending time with her friends at their cottage.

Tom Perry - Service Advisor at Hallmark Toyota 

Tom Perry



Assistant Service Manager


Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 6 years and is currently an Assistant Service Manager. He is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom enjoys spending his spare time with his fiancée, Heather, working with their horses or golfing. Tom has won the prestigious individual Pinnacle Award and has extensive training in customer service including being an ambassador for the new Disney Team in customer service excellence. Tom is really proud to be a part of the management team at Hallmark Toyota and of the “Automotive News Best Dealership to Work For in 2013” Award. 

Alec Kalyn - Parts Advisor at Hallmark Toyota 

Alec Kalyn



Service Advisor


Alec has spent all of his working life in pursuit of his passion for cars from running a parts counter, to rust proofing, to customer service, and has worked at Hallmark since 2010.  He is an integral part of our service team, even winning the prestigious Toyota Pinnacle award for Service Advisors.  Alec has become highly specialized in the area of warranty administration, ensuring very high levels of customer satisfaction.  When Alec is not hard at work on the service desk, he enjoys going to Raptors’ games, spending time with his family and their many pets.

 Cheryl McAlpine - Parts Consultant at Hallmark Toyota

Cheryl McAlpine

Parts Advisor





Cheryl was born in Brampton, Ontario and moved to Orangeville in 1970. She is married with two children. Family is very important to Cheryl and she enjoys every spare minute with them. She joined the Pfaff Group as a Parts Advisor 3 years ago. Cheryl is proud to say Hallmark Toyota won the 2013 Award for “The Best Dealership to Work for”. Happy staff makes happy customers

 Andrew Spencer - Parts Advisor at Hallmark Toyota 

 Andrew Spencer


Parts Advisor




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Hallmark Toyota Business Hours

Showroom Hours

Monday 09:00 AM - 08:00 PM
Tuesday 09:00 AM - 08:00 PM
Wednesday 09:00 AM - 08:00 PM
Thursday 09:00 AM - 08:00 PM
Friday 09:00 AM - 06:00 PM
Saturday 09:00 AM - 05:00 PM
Sunday Closed


Parts and Service


Monday 08:00 AM - 05:00 PM
Tuesday 08:00 AM - 05:00 PM
Wednesday 08:00 AM - 05:00 PM
Thursday 08:00 AM - 07:00 PM
Friday 08:00 AM - 05:00 PM
Saturday 08:00 AM - 04:00 PM
Sunday Closed


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Service Consultant - Orangeville - Parts Advisor - Shelburne - Caledon – Financial Service Manager - Brampton - Advisor - Ontario - General Manager

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