Meet our Team

Chris Pfaff
Chris Pfaff
President & CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Chris Lee
Chris Lee
General Manager

Chris was born in Whitby, England. At the age of 7, he and his family moved to Canada and settled in Bramalea, Ontario. When Chris was 11, the family packed up again for their final move to Orangeville, Ontario, where he resides today. Chris has over 21 years of experience in the retail automotive business with 17 of those years at Hallmark Toyota. He is married with 3 children and enjoys watching and being involved in all of their activities. He also enjoys playing volleyball, working out and watching the Toronto Maple Leafs. Chris’ passion for customer service is a small part of why Hallmark won the prestigious Pinnacle Award 3 years in a row. This award is presented to Toyota dealers, by Toyota Canada, for being the top dealership in customer service, nationwide. As well, Chris is proud to be part of the management team of the only Canadian dealership to win The Automotive News “Best Dealerships to Work For in 2013” award.Chris was born in Whitby, England. At the age of 7, he and his family moved to Canada and settled in Bramalea, Ontario. When Chris was 11, the family packed up again for their final move to Orangeville, Ontario, where he resides today. Chris has over 21 years of experience in the retail automotive business with 17 of those years at Hallmark Toyota....Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been with the Hallmark family since April 1999. During his 18 years he has won the President’s Pride award 11 times for sales and customer satisfaction. He has lived locally his entire life and values Orangeville’s small town atmosphere. Jeff currently lives in Loretto with his wife Tamara. They have a small hobby farm with 2 adorable miniature goats, a sassy donkey and 2 loyal dogs. Jeff is proud to be part of the management team at Hallmark and enjoys helping everyone have the best vehicle purchase experience possible.Jeff has been with the Hallmark family since April 1999. During his 18 years he has won the President’s Pride award 11 times for sales and customer satisfaction. He has lived locally his entire life and values Orangeville’s small town atmosphere. Jeff currently lives in Loretto with his wife Tamara. They have a small hobby farm with 2 adorabl...Read MoreRead Less

Alex Chilelli
Alex Chilelli
Pre-Owned Manager

Alex studied accounting at Humber College, and worked at Toronto Pearson Airport before getting into the car business in 1996. Since then, he has represented numerous brands, and worked at Pfaff from 2006 to 2008, before re-joining the group in 2016. He has had a lifelong passion for cars and motorsports – as well as for his customers - and owns two vintage Alfa Romeos. Alex lives in Woodbridge, Ontario and speaks Italian.Alex studied accounting at Humber College, and worked at Toronto Pearson Airport before getting into the car business in 1996. Since then, he has represented numerous brands, and worked at Pfaff from 2006 to 2008, before re-joining the group in 2016. He has had a lifelong passion for cars and motorsports – as well as for his customers - and owns ...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. Growing up and still residing in Orangeville, Jamie enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part ...Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been with the Hallmark family since April 1999. During his 18 years he has won the President’s Pride award 11 times for sales and customer satisfaction. He has lived locally his entire life and values Orangeville’s small town atmosphere. Jeff currently lives in Loretto with his wife Tamara. They have a small hobby farm with 2 adorable miniature goats, a sassy donkey and 2 loyal dogs. Jeff is proud to be part of the management team at Hallmark and enjoys helping everyone have the best vehicle purchase experience possible.Jeff has been with the Hallmark family since April 1999. During his 18 years he has won the President’s Pride award 11 times for sales and customer satisfaction. He has lived locally his entire life and values Orangeville’s small town atmosphere. Jeff currently lives in Loretto with his wife Tamara. They have a small hobby farm with 2 adorabl...Read MoreRead Less

Alex Chilelli
Alex Chilelli
Pre-Owned Manager

Alex studied accounting at Humber College, and worked at Toronto Pearson Airport before getting into the car business in 1996. Since then, he has represented numerous brands, and worked at Pfaff from 2006 to 2008, before re-joining the group in 2016. He has had a lifelong passion for cars and motorsports – as well as for his customers - and owns two vintage Alfa Romeos. Alex lives in Woodbridge, Ontario and speaks Italian.Alex studied accounting at Humber College, and worked at Toronto Pearson Airport before getting into the car business in 1996. Since then, he has represented numerous brands, and worked at Pfaff from 2006 to 2008, before re-joining the group in 2016. He has had a lifelong passion for cars and motorsports – as well as for his customers - and owns ...Read MoreRead Less

Shannon Rodgers
Shannon Rodgers
Financial Services Manager

Shannon was born in Etobicoke, Ontario and her family moved to Orangeville, Ontario in 1997. She began working in the automotive industry in 2007, and has enjoyed spending the last 3 years with Hallmark Toyota. Shannon has found her career in automotive rewarding with her positions as a Receptionist, Sales Representative and currently is the Financial Services Manager at Hallmark. She is proud to be part of the Pfaff Automotive Group because it offers both the highest level of customer service and industry leading quality products. Shannon enjoys cooking, fashion and going on adventures with her husband Matthew .Shannon was born in Etobicoke, Ontario and her family moved to Orangeville, Ontario in 1997. She began working in the automotive industry in 2007, and has enjoyed spending the last 3 years with Hallmark Toyota. Shannon has found her career in automotive rewarding with her positions as a Receptionist, Sales Representative and currently is the Financ...Read MoreRead Less

Michelle Ashton
Michelle Ashton
Financial Services Manager

Michelle Ashton is a native of Shelburne that now lives in Orangeville, Michelle is an avid sports fanatic that plays hockey in the winter and baseball three times a week in the summer. Michelle graduated with a marketing degree from Sheridan College.

Jeff Reso
Jeff Reso
Sales Professional

Jeff’s family moved to Grand Valley when he was 5 then to Orangeville at the age of 13 where he still lives with his wife and daughter. Jeff has been at Hallmark Since 2009 and has been in retail for over 25 years. Having owned a business for nearly 10 years the culture and philosophy at Hallmark Toyota was a natural fit. Jeff has always been into cars and is an avid Indy Car and F1 fan.Jeff’s family moved to Grand Valley when he was 5 then to Orangeville at the age of 13 where he still lives with his wife and daughter. Jeff has been at Hallmark Since 2009 and has been in retail for over 25 years. Having owned a business for nearly 10 years the culture and philosophy at Hallmark Toyota was a natural fit. Jeff has always been int...Read MoreRead Less

Mark Giles
Mark Giles
Sales Professional

Mark and his family were born and raised in Orangeville and are proud to call it home. He began working as a Sales Professional in 2010 at Hallmark Toyota and enjoys helping people everyday. Mark enjoys playing all sorts of sports and watching his kids participate in local sports teams.

Brent Jordan
Brent Jordan
Sales Professional

Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reliability of Toyota vehicles, and meeting and dealing with new people. Brent’s children are aged 9, 7, and 4, and his family is very active in sports, hiking, bike riding, and camping.Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reli...Read MoreRead Less

Tom Perry
Tom Perry
Sales Professional

Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom enjoys spending his spare time with his fiancee, Heather, working with their horses or golfing. Tom has won the prestigious individual Pinnacle Award twice and has extensive training in customer service including being an ambassador for the new Disney Team in customer service excellence. Tom is really proud to be a part of the team at Hallmark Toyota and of the “Automotive News Best Dealership to Work For in 2013” Award. Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom...Read MoreRead Less

David Serra
David Serra
Sales Professional

David has spent his whole life in Centre Wellington. Born in 1994, he started out playing hockey at the age of 5 and continues to play at a competitive pace today in the summer and the winter months as hockey has become a true passion for David. His number one passion is the car business. “ I’ve been around the car industry for as long as I can remember. It is a true passion and I can honestly say that it is a career I was born for”. David is very excited to be a part of the Hallmark Toyota team.David has spent his whole life in Centre Wellington. Born in 1994, he started out playing hockey at the age of 5 and continues to play at a competitive pace today in the summer and the winter months as hockey has become a true passion for David. His number one passion is the car business. “ I’ve been around the car industry for as long as I can...Read MoreRead Less

Irene Barwick
Irene Barwick
Receptionist

Irene has worked at Hallmark Toyota for 10 years. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her favourite season and along with that comes Baseball – cheering on the Blue Jays or their boys’ baseball team. She looks forward to meeting you and directing you to our friendly and professional staff here at Hallmark Toyota. Irene has worked at Hallmark Toyota for 10 years. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her fav...Read MoreRead Less

Jerome Flanagan
Jerome Flanagan
Fleet Manager

Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jerome’s favourite expression is ‘the fleet department never sleeps’ which embodies the pride he takes in serving his customers. An avid sports enthusiast, Jerome plays hockey several times a week and he enjoys spending time relaxing with his family and friends at the cottage. Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jer...Read MoreRead Less

Mark Swirla
Mark Swirla
Corporate Sales Manager

Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting new people and creating long-lasting relationships. Outside of work, he coaches minor hockey and is vice-chair of the Economic Development Committee for the town of East Gwillimbury. Mark lives in Mount Albert, Ontario.Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting...Read MoreRead Less

Bill Loughead
Bill Loughead
Sales Professional

Bill has always loved everything about cars – and has a passion for meeting new people. Prior to working in automotive, he worked in furniture sales, as a production supervisor, and stationary engineer. He has been selling cars since June 2015, and his mandate as ward councillor for the Town of Innisfil ends in October 2018.

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. Growing up and still residing in Orangeville, Jamie enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part ...Read MoreRead Less

Rhonda Ivey
Rhonda Ivey
Appointment Coordinator

Rhonda joined the Hallmark Toyota team in February of 2008 as the Appointment Co-ordinator, filling a part-time position. The hours worked well for her as she was enjoying her time as a stay-at-home mother. Rhonda is a 30 year resident of Orangeville and enjoys walking and reading.

Alec Kalyn
Alec Kalyn
Assistant Service Manager

Alec has spent all of his working life in pursuit of his passion for cars from running a parts counter, to rust proofing, to customer service, and has worked at Hallmark since 2010. He is an integral part of our service team, even winning the prestigious Toyota Pinnacle award for Service Advisors. Alec has become highly specialized in the area of warranty administration, ensuring very high levels of customer satisfaction. When Alec is not hard at work on the service desk, he enjoys going to Raptors’ games, spending time with his family and their many pets.Alec has spent all of his working life in pursuit of his passion for cars from running a parts counter, to rust proofing, to customer service, and has worked at Hallmark since 2010. He is an integral part of our service team, even winning the prestigious Toyota Pinnacle award for Service Advisors. Alec has become highly specialized in the area of w...Read MoreRead Less

Natasha  Chant
Natasha Chant
Service Advisor

Natasha joined Hallmark September 2016; first as an appointment coordinator in 2013, before becoming a parts, then service, advisor. She attended Sheridan college in Brampton for police foundations, and enjoys sports cars and jacked-up trucks and jeeps. She enjoys spending summer days going to Blue Jays games and camping.

George Robinson
George Robinson
Service Advisor

George was born and raised in the Hockley Valley. He has been around cars since childhood and it was natural for him to choose a career in the automotive business. George began working on the lot, progressed to Parts operations and now the Service Department. Now in his second tour with the Toyota brand, he has always owned and driven a Toyota. George’s first passion is cars but he is also a big fan of both the Toronto Maple Leafs and Toronto Blue Jays.George was born and raised in the Hockley Valley. He has been around cars since childhood and it was natural for him to choose a career in the automotive business. George began working on the lot, progressed to Parts operations and now the Service Department. Now in his second tour with the Toyota brand, he has always owned and driven a Toyota. Geo...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. Growing up and still residing in Orangeville, Jamie enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 25 years, he has been involved in management of the Parts and Service Operation of the dealership. During his tenure at Hallmark, Jamie has been a Toyota Pride winner four times and is proud to be a part ...Read MoreRead Less

Cheryl McAlpine
Cheryl McAlpine
Parts Advisor

Cheryl was born in Brampton, Ontario and moved to Orangeville in 1970. She is married with two children. Family is very important to Cheryl and she enjoys every spare minute with them. She joined the Pfaff Group as a Parts Advisor 3 years ago. Cheryl is proud to say Hallmark Toyota won the 2013 Award for “The Best Dealership to Work for”. Happy staff makes happy customers.Cheryl was born in Brampton, Ontario and moved to Orangeville in 1970. She is married with two children. Family is very important to Cheryl and she enjoys every spare minute with them. She joined the Pfaff Group as a Parts Advisor 3 years ago. Cheryl is proud to say Hallmark Toyota won the 2013 Award for “The Best Dealership to Work for”. Happy...Read MoreRead Less

Andrew Spencer
Andrew Spencer
Parts Advisor

Andrew was born and raised in Orangeville. He has been with Hallmark for over 13 years and is now a Parts Advisor. He enjoys playing hockey, lacrosse and supporting various charities close to his heart.