Meet our Team

Chris Pfaff
Chris Pfaff
President & CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, hanging out with his grandson, golfing and working on his hobby farm in Loretto, where he takes care of two adorable miniature goats, a sassy donkey, and 2 loyal dogs. Jeff, a proud leader, is passionate about Hallmark, its lovely clients, and Toyota's superior products. Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, han...Read MoreRead Less

Glenn Wallace
Glenn Wallace
Pre-Owned Sales Manager

Glenn studied psychology at York University, and after years of working management roles in the entertainment and wholesale industries, he decided to pursue a career in automotive, which has always been his passion. In 2012, he joined the Mercedes-Benz brand, and joined Pfaff two years ago, moving to the Hallmark Toyota team in July 2019. Glenn lives in Newmarket, and loves to golf and spend time with his wife and two children at the cottage.Glenn studied psychology at York University, and after years of working management roles in the entertainment and wholesale industries, he decided to pursue a career in automotive, which has always been his passion. In 2012, he joined the Mercedes-Benz brand, and joined Pfaff two years ago, moving to the Hallmark Toyota team in July 2019. Glenn liv...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Irene Barwick
Irene Barwick
Receptionist

Irene has worked at Hallmark Toyota since 2006. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her favourite season and along with that comes Baseball – cheering on the Blue Jays or their boys’ baseball team. She looks forward to meeting you and directing you to our friendly and professional staff here at Hallmark Toyota. Irene has worked at Hallmark Toyota since 2006. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her favou...Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, hanging out with his grandson, golfing and working on his hobby farm in Loretto, where he takes care of two adorable miniature goats, a sassy donkey, and 2 loyal dogs. Jeff, a proud leader, is passionate about Hallmark, its lovely clients, and Toyota's superior products. Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, han...Read MoreRead Less

Glenn Wallace
Glenn Wallace
Pre-Owned Sales Manager

Glenn studied psychology at York University, and after years of working management roles in the entertainment and wholesale industries, he decided to pursue a career in automotive, which has always been his passion. In 2012, he joined the Mercedes-Benz brand, and joined Pfaff two years ago, moving to the Hallmark Toyota team in July 2019. Glenn lives in Newmarket, and loves to golf and spend time with his wife and two children at the cottage.Glenn studied psychology at York University, and after years of working management roles in the entertainment and wholesale industries, he decided to pursue a career in automotive, which has always been his passion. In 2012, he joined the Mercedes-Benz brand, and joined Pfaff two years ago, moving to the Hallmark Toyota team in July 2019. Glenn liv...Read MoreRead Less

Mark Giles
Mark Giles
Sales Professional

Mark has been a Sales & Leasing Professional here at Hallmark Toyota since 2010. Having called Orangeville his family’s playground and home, Mark enjoys playing baseball, golf, hockey, following Nascar, as well as watching his kids play their sports and activities. Mark was awarded the prestigious Pinnacle Award in 2013 which Recognizes Excellence in Customer Satisfaction. His commitment to clients is handing them the keys to the right vehicle for the right price. For Mark, it’s not about making quotas or moving metal – It’s about building relationships based on trust and friendship. He strives to fit the perfect vehicle to his customers, instead of the customer to the vehicle.Mark has been a Sales & Leasing Professional here at Hallmark Toyota since 2010. Having called Orangeville his family’s playground and home, Mark enjoys playing baseball, golf, hockey, following Nascar, as well as watching his kids play their sports and activities. Mark was awarded the prestigious Pinnacle Award in 2013 which Recognizes Excellenc...Read MoreRead Less

Brent Jordan
Brent Jordan
Sales Professional

Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reliability of Toyota vehicles, and meeting and dealing with new people. Brent’s children are aged 9, 7, and 4, and his family is very active in sports, hiking, bike riding, and camping.Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reli...Read MoreRead Less

Peter Conforti
Peter Conforti
Sales Professional

Peter has worked in the car business since high school, leading him to Pfaff Automotive Partners in 2013. An automotive enthusiast, Peter has studied Business Automotive Management at the Automotive Business School of Canada in Georgian College. Outside of Hallmark, Peter spends time in his hometown of Maple where he enjoys playing volleyball, soccer, working on his vehicle, and playing with his dog Rambo.Peter has worked in the car business since high school, leading him to Pfaff Automotive Partners in 2013. An automotive enthusiast, Peter has studied Business Automotive Management at the Automotive Business School of Canada in Georgian College. Outside of Hallmark, Peter spends time in his hometown of Maple where he enjoys playing volleyball, socc...Read MoreRead Less

William Gray
William Gray
Sales Professional

An Orangeville native, Will is a young go-getter that comes from a lineage of sales professionals. On his downtime, you can catch Will enjoying outdoor activities ranging from snowmobiling to riding 4-wheelers.

Clayton Bannon
Clayton Bannon
Sales Professional

Clayton was born and raised in Orangeville, and studied electrical engineering at Fanshawe College. He’s loved cars since he was a child – especially exotic ones – and always wanted to be a part of the industry. After working for a contracting company building sheds, gazebos, and furniture, he decided to follow his passions and joined the team at Hallmark Toyota in September 2019. Outside of work, Clayton likes to go on bike rides, watch football, and spend time with his girlfriend.Clayton was born and raised in Orangeville, and studied electrical engineering at Fanshawe College. He’s loved cars since he was a child – especially exotic ones – and always wanted to be a part of the industry. After working for a contracting company building sheds, gazebos, and furniture, he decided to follow his passions and joined the tea...Read MoreRead Less

Christina Vieira
Christina Vieira
Sales Professional

Christina calls Orangeville home. She attended the St. Louis School of Trade, and worked as a hairstylist and for a contracting company before moving into the automotive business in 2015. She’s long been a fan of Toyota vehicles, particularly the 4Runner, and joined the sales team at Hallmark in 2020. When she’s not at work, she enjoys spending time with her time with her two wonderful children, going to the gym regularly, and reading a good book. She’s also in the process of learning Arabic.Christina calls Orangeville home. She attended the St. Louis School of Trade, and worked as a hairstylist and for a contracting company before moving into the automotive business in 2015. She’s long been a fan of Toyota vehicles, particularly the 4Runner, and joined the sales team at Hallmark in 2020. When she’s not at work, she enjoys spending...Read MoreRead Less

Tim Davis
Tim Davis
Sales Professional

Tim studied radio broadcasting at Fanshawe college, and worked at one of the largest craft breweries in Ontario before joining the Hallmark team in February 2020. He’s been interested in cars, and particularly JDM-only Toyotas like the Z20 Soarer, since he was a kid, and is an avid sim-racer outside of work. Tim also enjoys paintball. He lives in Orangeville and is currently learning German.Tim studied radio broadcasting at Fanshawe college, and worked at one of the largest craft breweries in Ontario before joining the Hallmark team in February 2020. He’s been interested in cars, and particularly JDM-only Toyotas like the Z20 Soarer, since he was a kid, and is an avid sim-racer outside of work. Tim also enjoys paintball. He lives in...Read MoreRead Less

Tom Perry
Tom Perry
Financial Services Manager

Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom enjoys spending his spare time with his fiancee, Heather, working with their horses or golfing. Tom has won the prestigious individual Pinnacle Award twice and has extensive training in customer service including being an ambassador for the new Disney Team in customer service excellence. Tom is really proud to be a part of the team at Hallmark Toyota and of the “Automotive News Best Dealership to Work For in 2013” Award. Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom...Read MoreRead Less

Gordon Finkle
Gordon Finkle
Financial Services Manager

Gordon calls Niagara home and commutes to Hallmark Toyota on a daily basis. He started his sales career in the wireless technology industry and was promoted to a Senior Sales Manager role overseeing multiple wireless store locations for roughly a decade. Gordon had always had a deep passion for the automotive industry since a child, and eventually, he decided to dive into the industry in 2016. He was a top sales associate for the first dealership he worked at and accepted a sales and finance management role at the highest rated used car dealership in Niagara. Due to Gordon’s success in this role, he was then promoted to General Manager, overseeing and managing all dealership operations. Gordon joined the Hallmark Toyota team in February of 2020 as our Financial Services Manager. In his spare time, he loves spending time with his wife, two beautiful children and his dog Sosa. Gordon calls Niagara home and commutes to Hallmark Toyota on a daily basis. He started his sales career in the wireless technology industry and was promoted to a Senior Sales Manager role overseeing multiple wireless store locations for roughly a decade. Gordon had always had a deep passion for the automotive industry since a child, and eventually,...Read MoreRead Less

Jerome Flanagan
Jerome Flanagan
Fleet Manager

Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jerome’s favourite expression is ‘the fleet department never sleeps’ which embodies the pride he takes in serving his customers. An avid sports enthusiast, Jerome plays hockey several times a week and he enjoys spending time relaxing with his family and friends at the cottage. Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jer...Read MoreRead Less

Mark Swirla
Mark Swirla
Corporate Sales Manager

Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting new people and creating long-lasting relationships. Outside of work, he coaches minor hockey and is vice-chair of the Economic Development Committee for the town of East Gwillimbury. Mark lives in Mount Albert, Ontario.Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Rhonda Ivey
Rhonda Ivey
Appointment Coordinator

Rhonda joined the Hallmark Toyota team in February of 2008 as the Appointment Co-ordinator, filling a part-time position. The hours worked well for her as she was enjoying her time as a stay-at-home mother. Rhonda is a 30 year resident of Orangeville and enjoys walking and reading.

Michael Sutton
Michael Sutton
Service Advisor

Michael worked in landscaping industry before joining Pfaff in 2018. He has loved cars since childhood, and his favourite models have always been Tundra and Tacoma. He studied Police Foundations at Niagara College. Outside of work Michael enjoys sports, especially lacrosse.

Melissa  Barahona
Melissa Barahona
Service Advisor

Melissa studied graphic design and business marketing at Humber College. She recently moved to the Orangeville area from Brampton, and in her short time in the car business, has developed a real passion for automobiles. Outside of work, she loves to play soccer, go for walks with her dog, watch anime or play video games. She also loves the great outdoors and travelling. Melissa speaks fluent Spanish.Melissa studied graphic design and business marketing at Humber College. She recently moved to the Orangeville area from Brampton, and in her short time in the car business, has developed a real passion for automobiles. Outside of work, she loves to play soccer, go for walks with her dog, watch anime or play video games. She also loves the great ou...Read MoreRead Less

Toyota Terry
Toyota Terry
Tire Specialist

Toyota Terry recently joined us in 2019, but has proven to be a great asset to the Hallmark Toyota team. As a Tire Specialist, Toyota Terry ensures that all wheels and related services either meet or exceed Toyota standards. In his downtime, he can be found swimming or eating snacks.

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Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Andrew Spencer
Andrew Spencer
Parts Advisor

Andrew was born and raised in Orangeville. He has been with Hallmark for over 13 years and is now a Parts Advisor. He enjoys playing hockey, lacrosse and supporting various charities close to his heart.