Meet our Team

Chris Pfaff
Chris Pfaff
President & CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Chris Lee
Chris Lee
General Manager

Chris, an Orangeville resident, has over 25 years of experience in the retail automotive business with 21 of those years at Hallmark Toyota. Chris is passionate about his team, who he considers family, and is proud to manage the only Canadian dealership to win The Automotive News “Best Dealerships to Work For in 2013” award. His passion for customer service is a small part of why Hallmark won the prestigious Pinnacle Award 3 years in a row - an award presented by Toyota Canada to the dealership the best customer service nationwide. Outside of work, Chris enjoys golfing and spending time with his wife and 3 children - Owen, Rylan, and Abigail, who are active in hockey, lacrosse, and soccer. Chris, an Orangeville resident, has over 25 years of experience in the retail automotive business with 21 of those years at Hallmark Toyota. Chris is passionate about his team, who he considers family, and is proud to manage the only Canadian dealership to win The Automotive News “Best Dealerships to Work For in 2013” award. His passion for cus...Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, hanging out with his grandson, golfing and working on his hobby farm in Loretto, where he takes care of two adorable miniature goats, a sassy donkey, and 2 loyal dogs. Jeff, a proud leader, is passionate about Hallmark, its lovely clients, and Toyota's superior products. Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, han...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Alec Kalyn
Alec Kalyn
Parts Manager

Alec grew up working on cars with his father and has since been following his passion for automotive. Alec has been a part of the Hallmark team since 2010, working his way up to Parts Manager. An integral part of our team, he has even won a prestigious Toyota Pinnacle Award. When Alec is isn't running the Parts show, he enjoys going to Raptors’ games, spending time with his family and their many pets. Alec grew up working on cars with his father and has since been following his passion for automotive. Alec has been a part of the Hallmark team since 2010, working his way up to Parts Manager. An integral part of our team, he has even won a prestigious Toyota Pinnacle Award. When Alec is isn't running the Parts show, he enjoys going to Raptors’ g...Read MoreRead Less

Jeff Dobson
Jeff Dobson
Sales Manager

Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, hanging out with his grandson, golfing and working on his hobby farm in Loretto, where he takes care of two adorable miniature goats, a sassy donkey, and 2 loyal dogs. Jeff, a proud leader, is passionate about Hallmark, its lovely clients, and Toyota's superior products. Jeff has been a pillar of the Hallmark family since April 1999. In his 20 years here, Jeff has won multiple awards, including 10 President's Pride Awards and a Pinnacle award, all recognizing his superior customer service and sales. When Jeff isn't managing his team, he enjoys spending time with his wife Tamara and their 4 children, travelling, han...Read MoreRead Less

Shawn O’Neill
Shawn O’Neill
Pre-Owned Sales Manager

Bio coming soon...

Michelle Ashton
Michelle Ashton
Financial Services Manager

Michelle Ashton is a native of Shelburne that now lives in Orangeville, Michelle is an avid sports fanatic that plays hockey in the winter and baseball three times a week in the summer. Michelle graduated with a marketing degree from Sheridan College.

Jeff Reso
Jeff Reso
Sales Professional

Jeff’s family moved to Grand Valley when he was 5 then to Orangeville at the age of 13 where he still lives with his wife and daughter. Jeff has been at Hallmark Since 2009 and has been in retail for over 25 years. Having owned a business for nearly 10 years the culture and philosophy at Hallmark Toyota was a natural fit. Jeff has always been into cars and is an avid Indy Car and F1 fan.Jeff’s family moved to Grand Valley when he was 5 then to Orangeville at the age of 13 where he still lives with his wife and daughter. Jeff has been at Hallmark Since 2009 and has been in retail for over 25 years. Having owned a business for nearly 10 years the culture and philosophy at Hallmark Toyota was a natural fit. Jeff has always been int...Read MoreRead Less

Mark Giles
Mark Giles
Sales Professional

Mark has been a Sales & Leasing Professional here at Hallmark Toyota since 2010. Having called Orangeville his family’s playground and home, Mark enjoys playing baseball, golf, hockey, following Nascar, as well as watching his kids play their sports and activities. Mark was awarded the prestigious Pinnacle Award in 2013 which Recognizes Excellence in Customer Satisfaction. His commitment to clients is handing them the keys to the right vehicle for the right price. For Mark, it’s not about making quotas or moving metal – It’s about building relationships based on trust and friendship. He strives to fit the perfect vehicle to his customers, instead of the customer to the vehicle.Mark has been a Sales & Leasing Professional here at Hallmark Toyota since 2010. Having called Orangeville his family’s playground and home, Mark enjoys playing baseball, golf, hockey, following Nascar, as well as watching his kids play their sports and activities. Mark was awarded the prestigious Pinnacle Award in 2013 which Recognizes Excellenc...Read MoreRead Less

Brent Jordan
Brent Jordan
Sales Professional

Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reliability of Toyota vehicles, and meeting and dealing with new people. Brent’s children are aged 9, 7, and 4, and his family is very active in sports, hiking, bike riding, and camping.Born and raised in Orangeville, Brent always wanted to work in the community he grew up in and in which his family is raising their children. Before Hallmark Toyota, he worked in automotive manufacturing, where he made brake lines, and has also worked in insurance sales, construction, and even at a goat cheese factory. He loves the quality and reli...Read MoreRead Less

Tom Perry
Tom Perry
Sales Professional

Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom enjoys spending his spare time with his fiancee, Heather, working with their horses or golfing. Tom has won the prestigious individual Pinnacle Award twice and has extensive training in customer service including being an ambassador for the new Disney Team in customer service excellence. Tom is really proud to be a part of the team at Hallmark Toyota and of the “Automotive News Best Dealership to Work For in 2013” Award. Tom was raised in Kirkland Lake, Ontario. Tom’s involvement in the automotive industry began in 1995, when he moved to Orangeville. He has been with Hallmark Toyota for almost 8 years and is pleased to work for a company that goes to such great lengths to ensure customer satisfaction as well as treating all employees with dignity and respect. Tom...Read MoreRead Less

Irene Barwick
Irene Barwick
Receptionist

Irene has worked at Hallmark Toyota for 13 years. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her favourite season and along with that comes Baseball – cheering on the Blue Jays or their boys’ baseball team. She looks forward to meeting you and directing you to our friendly and professional staff here at Hallmark Toyota. Irene has worked at Hallmark Toyota for 13 years. Being the receptionist at Hallmark Toyota gives her the opportunity to meet and talk to many Hallmark customers from the community and surrounding area. Her passion is her family. Irene, along with her husband Bill, have three sons. Sports have always been a big part of their lives Summer is her fav...Read MoreRead Less

Jerome Flanagan
Jerome Flanagan
Fleet Manager

Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jerome’s favourite expression is ‘the fleet department never sleeps’ which embodies the pride he takes in serving his customers. An avid sports enthusiast, Jerome plays hockey several times a week and he enjoys spending time relaxing with his family and friends at the cottage. Jerome joined the Pfaff Automotive Group in 2011, bringing with him over 25 years of automotive experience in a range of areas from retail sales to corporate leasing. He is passionate about delivering the ultimate customer experience to his clients and he takes great pride in ensuring every customer truly experiences the Pfaff fleet difference. Jer...Read MoreRead Less

Mark Swirla
Mark Swirla
Corporate Sales Manager

Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting new people and creating long-lasting relationships. Outside of work, he coaches minor hockey and is vice-chair of the Economic Development Committee for the town of East Gwillimbury. Mark lives in Mount Albert, Ontario.Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting...Read MoreRead Less

Peter Conforti
Peter Conforti
Sales Professional

Peter has worked in the car business since high school; he started washing cars while he was in grade 12. He joined the Pfaff Automotive Partners in 2013 and has been a part of the automotive industry since he was 18. He studied Business Automotive Management at the Automotive Business School of Canada in Georgian College. Away from the dealership, Peter is an avid track enthusiast, he also coaches a house league team. He lives in Maple. Peter has worked in the car business since high school; he started washing cars while he was in grade 12. He joined the Pfaff Automotive Partners in 2013 and has been a part of the automotive industry since he was 18. He studied Business Automotive Management at the Automotive Business School of Canada in Georgian College. Away from the dealership,...Read MoreRead Less

Will Gray
Will Gray
Sales Professional

An Orangeville native, Will is a young go-getter that comes from a lineage of sales professionals. On his downtime, you can catch Will enjoying outdoor activities ranging from snowmobiling to riding 4-wheelers. .

Kimberly Lewis
Kimberly Lewis
Financial Services Manager

Kimberly joined Hallmark Toyota with plenty of sales experience, including five years as a Financial Services Manager and 20 as a sales manager in the event realm. Kimberly, a Caledon native, joined the automotive industry due to her passion for automotive. Although Kimberly spends the majority of her spare time renovating homes with her husband, she enjoys to relax by practicing yoga or heading to the cottage with her two daughters, husband, and Labrador Kala. Kimberly joined Hallmark Toyota with plenty of sales experience, including five years as a Financial Services Manager and 20 as a sales manager in the event realm. Kimberly, a Caledon native, joined the automotive industry due to her passion for automotive. Although Kimberly spends the majority of her spare time renovating homes with her husband, s...Read MoreRead Less

Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Rhonda Ivey
Rhonda Ivey
Appointment Coordinator

Rhonda joined the Hallmark Toyota team in February of 2008 as the Appointment Co-ordinator, filling a part-time position. The hours worked well for her as she was enjoying her time as a stay-at-home mother. Rhonda is a 30 year resident of Orangeville and enjoys walking and reading.

Natasha  Chant
Natasha Chant
Service Advisor

Natasha joined Hallmark September 2016; first as an appointment coordinator in 2013, before becoming a parts, then service, advisor. She attended Sheridan college in Brampton for police foundations, and enjoys sports cars and jacked-up trucks and jeeps. She enjoys spending summer days going to Blue Jays games and camping.

Michael Sutton
Michael Sutton
Service Advisor

Michael worked in landscaping industry before joining Pfaff in 2018. He has loved cars since childhood, and his favourite models have always been Tundra and Tacoma. He studied Police Foundations at Niagara College. Outside of work Michael enjoys sports, especially lacrosse.

Marissa Trovo
Marissa Trovo
Service Advisor

Marissa studied at Automotive Business School of Canada, at Georgian College in Barrie. Her interest in automotive is deeply rooted in her family history, her father is a muscle car restorer. Her current Toyota love is the 2019 Tundra. Outside of work, Marissa drag races her 1979 Chevrolet Monza and helps her father restoring muscle cars. She alsp plays a lot of sports but hockey is her number one. Marissa lives in Mono.Marissa studied at Automotive Business School of Canada, at Georgian College in Barrie. Her interest in automotive is deeply rooted in her family history, her father is a muscle car restorer. Her current Toyota love is the 2019 Tundra. Outside of work, Marissa drag races her 1979 Chevrolet Monza and helps her father restoring muscle cars. She als...Read MoreRead Less

Toyota Terry
Toyota Terry
Tire Specialist

Toyota Terry recently joined us in 2019, but has proven to be a great asset to the Hallmark Toyota team. As a Tire Specialist, Toyota Terry ensures that all wheels and related services either meet or exceed Toyota standards. In his downtime, he can be found swimming or eating snacks.

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Jamie Houghton
Jamie Houghton
Parts and Service Manager

Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride winner four times and is proud to be a part of the only Canadian dealership to win the prestigious Automotive News “Best Dealerships To Work For 2013” award. When he isn't at Hallmark, Jamie, an Orangeville native, enjoys spending family time with his wife Leanne and their two children, Lexie and Grayson. Jamie has been with Hallmark Toyota since 1989, after graduating from the Canadian Automotive Marketing program at Georgian College. For the past 30 years, he has been involved Jamie management of Hallmark's Parts and Service department and takes pride in offering honest service. During his tenure at Hallmark, Jamie has been a President's Pride win...Read MoreRead Less

Andrew Spencer
Andrew Spencer
Parts Advisor

Andrew was born and raised in Orangeville. He has been with Hallmark for over 13 years and is now a Parts Advisor. He enjoys playing hockey, lacrosse and supporting various charities close to his heart.